Jocs Special Olympics
Branding for Jocs Special Olympics de Catalunya 2023
Client: Special Olympics / Federació ACELL
Agency: Ogilvy (2023)
Executive Creative Director: Noelia Fernández
Art Director: Álvaro Jiménez. Joan G. Pintos
Copywriter: Manuel Marcos
Special Olympics is the world's largest sports organization dedicated to children and adults with intellectual disabilities providing year-round training and engaging activities.
For the twelfth edition of the Jocs Special Olympics hosted in Granollers, our goal was for it to evolve through collaborative efforts with the athletes. In tandem with five participants and the creative team, a workshop was conducted to exchange experiences and creative skills. Following the workshop, the designs were carefully chosen, scanned, and digitally transformed to shape both the logo and the comprehensive visual system.