Atypical Andorra
Client: Turisme d’Andorra
Agency: Ogilvy (2019-2020)
Concept: Lucía de los Santos, Alberto Muriel, Enya Vázquez, Álvaro Jiménez
Creative direction: Lucía de los Santos, Alberto Muriel
Copywriting: Enya Vázquez
Art Director: Álvaro Jiménez
Production Team: Landia Films.
AWARDS
GOLD – Kantar Creative Efecctiveness Awards 2022
SILVER – Best in Travel 2022
For the Andorra 2021/2022 tourism campaign, our goal was to move away from the clichés of being solely a "ski destination" in winter and a "shopping place" during summer. We aimed to explore everything that makes it unique and special, such as the fact that 90% of the territory is nature, it doesn't have its own army, or it has the smallest parliament in Europe.
A series of short videos for social media was also created, seamlessly aligning with the campaign concept and capitalizing on the strengths of the format.
In addition to the campaign commercial, 6 video capsules were created focusing on key aspects: wellness, gastronomy, shopping, culture, nature, and ski.
