For the Vi Novell label, I wanted an image that combined the wine’s fresh, bold, and irreverent spirit, the winery’s tradition, and the celebration of the first harvest. Tradition is represented through Dionysus, the Greek god of wine, festivity, and sensory liberation. To add a fresher and edgier twist, I reimagined him as a punk-styled wine god, maintaining classic attributes like the vine-leaf crown, symbolizing nature and fertility. The label design draws inspiration from iconic punk band posters like the Sex Pistols and The Ramones.